Business is getting from bad to worse. No doubt due to the big increase in fuel price. So people do less traveling & most stay at home during weekend. So it is not surprise that my friend who is businessmen complain that there are hardly any people visiting his store. So with less people, of cause less sales. He come to me for idea on how to boost up his business ( He! He! I am also a part time consultant on all sort of matter! )!
My suggestion to him is to organize a trade show exhibition! A trade show exhibits of all his well know products in his store! Yes with a trade show exhibits ,people will want to visit his store. Of cause during the trade show exhibits he must give special discount on the product on show.
Cost? Organizing a trade show exhibits is not cheap & my friend want to cut cost if possible. Couldn’t really blame him as at the end of the day he still needs to make a profit or at least cover the cost. My suggestion to him is to make use of table covers to advertise the goods he intended to exhibits ( table covers are just like normal table cover except instead of flowery or plain cover, it is printed with product logo & sort of act like a banner ). If that is not enough he can add in or use table top display to advertise the good on display (table top display is similar to table cover except it is a banner place on table top ) .Both type of advertisements are cheap & cost effective.
That is my suggestion to my business friend. I do hope his business will improve. I hate to lose a weekend drinking partner ( He! He! Drink mostly sponsored by him! )!
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